![]() ![]() ![]() “Moving to Spotify is a huge opportunity for us,” Shepard said in a statement. Spotify did not disclose the financial terms of the agreement with Shepard, but if Rogan’s blockbuster licensing deal worth north of $100 million is any indication, the contract could easily be in the $50 million range. The two giants are battling for supremacy in a business that is already exploding - and expected to more than double in ad sales to $2 billion by 2023, according to projections by PricewaterhouseCoopers and the Interactive Advertising Bureau. Last year, Apple snagged more podcast listeners than Spotify by a margin of 39%. The show has featured some of the world’s biggest names in entertainment, business, and personal development, including Justin Timberlake, Natalie Portman, Jon Bon Jovi, Bill Gates, and Sam Harris. The strategy appears to be working: Spotify is set to surpass Apple in listenership this year and achieve a 30% edge over Apple by 2023, according to a study by eMarketer. Armchair Expert is a long-form conversational podcast where Dax speaks with a range of celebrities and experts about any topic imaginable. “We made it no secret that we wanted to bring some of the world’s most respected podcasts and dynamic creators to Spotify exclusively, and we are very excited to add Armchair Expert, alongside it’s hugely loyal global following of dedicated fans, to our diverse catalogue of phenomenal podcasts,” Dawn Ostroff, chief content and advertising business officer, said in a statement. ![]()
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